The Winnipeg Jets, like every franchise in the NHL, is driven primarily by ticket sales and revenue. Right now, the Jets are struggling to get people through the door, despite fielding a decent enough team. According to Darren Dreger, this may be handcuffing them when considering a potential rebuild.
Every team goes through the cycle of making a push and then rebuilding, however, it looks like the Jets are in an awkward spot between the two. All the while, they are feeling the pressure of not being able to fill the Canada Life Center.
The tactic of signing Scheifele and Hellebuyck in order to try and energize fans and the Jets' roster isn't going as planned, either. The Jets are off to a mediocre start at 2-3, despite Scheifele's best efforts of 4 goals and 2 assists in the 5 games.