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Toronto Maple Leafs criticized by PETA over Milk sponsorship


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Elliot Ben Jacob
July 4, 2024  (12:21)
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Toronto Maple Leafs jersey with the milk sponsorship patch.
Photo credit: SportsPro Media

The Toronto Maple Leafs are facing backlash from PETA regarding their jersey sponsorship with Milk.

A conflict has erupted between MLSE CEO Keith Pelley and PETA president Ingrid Newkirk, centered on something as seemingly simple as a glass of milk.
PETA president Ingrid Newkirk is calling on MLSE CEO Keith Pelley and the #Leafs to ditch their partnership with the Dairy Farmers of Ontario and the «Milk» logo patch

The Leafs initiated their partnership with Milk during the 2022-23 NHL season with the aim of raising awareness and boosting sales for the Dairy Farmers of Ontario.
The first-ever sponsorship patch on #leafs game sweaters will be the Dairy Farmers of Ontario's «Milk» logo

Newkirk argues that the Leafs' association with Milk supports climate change, which she attributes to dairy milk production.
"We hope you can appreciate the irony of an ice-based sports team accepting a sponsorship from the ice cap–melting dairy industry. Dairy farms are a significant contributor to the climate catastrophe"

Furthermore, Newkirk contends that by promoting Milk, the Leafs are indirectly endorsing health issues such as colon and prostate cancers, heart disease, and chronic inflammation, which she links to cow's milk, along with the discomfort of lactose intolerance.
Despite the criticism, Newkirk expressed empathy for the suffering experienced by Leafs fans over the years.
"Our condolences for this year's devastating playoff loss. So many Leafs fans have now endured decades of heartbreak, watching a team with so much talent and promise fail to piece together a successful Stanley Cup run"

The Maple Leafs have yet to comment on this controversy.
As Read on HockeyPatrol - Toronto Maple Leafs engaged in major controversy with animal rights group PETA
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Toronto Maple Leafs criticized by PETA over Milk sponsorship

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