BREAKING: Official NHL Partner Files For Bankruptcy

Published September 14, 2023 at 10:45
BY JAMES CONNELLY
     
One of the NHL's official partners has filed for bankruptcy after months of losing money.

BioSteel Goes Bankrupt



BioSteel, the official sports drink partner of the NHL has filed for bankruptcy.

Sports drink company BioSteel files for bankruptcy protection in the U.S. and Canada.




BioSteel sponsors many NHL players including Connor Bedard and Connor McDavid. On top of this, you can find players drinking it during any game behind the bench.

BioSteel was originally made by former NHLer Mike Cammalleri as an alternative to other drinks like Gatorade.

Its parent company has reported that BioSteel loses money on every single unit it sells. We will now wait and see if the NHL continues its partnership with BioSteel or if they will transition into another beverage.
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September 14   |   18 answers
BREAKING: Official NHL Partner Files For Bankruptcy

Which is your favorite sports drink?

Gatorade633.3 %
BioSteel422.2 %
Powerade422.2 %
Other/I don't have one422.2 %
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